Tasked with creating printed collateral for the group's annual meeting, I wanted to infuse my work with the playful spirit of whimsicality, while maintaining a strong foundation in professionalism and accessibility.
I ended up going with a Z-fold design, while maintaining many usual elements of an event brochure such as event details, like dates and location, an overview of the project, a detailed schedule, and information about some of our speakers. The project collaborators and sponsors can also be found, as well a QR code which takes you to the project website, and a funding grant disclaimer.
While working on the brochure, I was approached by a teammate who was interested in creating a large poster (36" x 42") to use during the conference. The goal was to create a SWOT poster for a business meeting and to maintain the consistency of the brand.
